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Creative Destruction: Human-AI Competition in an Experimental Market

John J. Conlon, Peter Schwardmann · 2026 · SSRN Electronic Journal

DOI: 10.2139/ssrn.7603138 · cited by 0 works (OpenAlex) · open-access PDF

Arabic

ونحن ندرس اثنين من المفاهيم حول كيف يمكن أن يستمر دور الإنسان في الإنتاج على الرغم من نمو القدرات الذكية. قد يكون لدى البشر مزايا طويلة الأمد في طعم، وتصميم منتجات أفضل حتى عندما يقوم الممثلون الذكيون بتنظيم المهام المعتادة، أو قد يفضل المستهلكون بشكل طبيعي أن يكون لديهم أيد في الإنتاج. في تجربةنا، فإن المشاركين يعملون كمديرين، وتصميم ألعاب الكمبيوتر مع مادة تشفير الذكاء الاصطناعي، وكذلك المستهلكين الذين يشتريونها. في ثلاث دراسات (N = 1025)، لا نجد دليلًا على أي من هذه المفاهيم.

Machine translation (Meta M2M100); the English original follows.

Abstract

We study two hypotheses for how a human role in production could persist despite growing AI capabilities. Humans might have a durable advantage in taste, designing better products even as AI agents automate routine tasks, or consumers might intrinsically prefer that humans have a hand in production. In our experiment, participants act as producers, designing computer games with an AI coding agent, and as consumers who buy them. Across three studies (N = 1,025), we find no evidence for either hypothesis. Games designed by an AI on its own outperform those of human producers, including both amat

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Topics: Competition (biology), Economics, Production (economics), Marketing, Market competition, Business

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