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Creative Destruction: Human-AI Competition in an Experimental Market

John J. Conlon, Peter Schwardmann · 2026 · SSRN Electronic Journal

DOI: 10.2139/ssrn.7603138 · cited by 0 works (OpenAlex) · open-access PDF

Russian

Мы изучаем две гипотезы о том, как роль человека в производстве может сохраняться, несмотря на растущие возможности ИИ. У людей может быть устойчивое преимущество в вкусе, проектирование лучших продуктов, даже когда агенты ИИ автоматизируют рутинные задачи, или потребители могут по своей сути предпочесть, чтобы люди имели руку в производстве. В нашем эксперименте участники действуют как производители, проектируя компьютерные игры с агентом кодирования ИИ, и как потребители, которые покупают их. На протяжении трех исследований (N = 1,025), мы не находим никаких доказательств для любой гипотезы.

Machine translation (Meta M2M100); the English original follows.

Abstract

We study two hypotheses for how a human role in production could persist despite growing AI capabilities. Humans might have a durable advantage in taste, designing better products even as AI agents automate routine tasks, or consumers might intrinsically prefer that humans have a hand in production. In our experiment, participants act as producers, designing computer games with an AI coding agent, and as consumers who buy them. Across three studies (N = 1,025), we find no evidence for either hypothesis. Games designed by an AI on its own outperform those of human producers, including both amat

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Topics: Competition (biology), Economics, Production (economics), Marketing, Market competition, Business

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