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Creative Destruction: Human-AI Competition in an Experimental Market

John J. Conlon, Peter Schwardmann · 2026 · SSRN Electronic Journal

DOI: 10.2139/ssrn.7603138 · cited by 0 works (OpenAlex) · open-access PDF

German

Wir untersuchen zwei Hypothesen, wie eine menschliche Rolle in der Produktion trotz wachsender KI-Fähigkeiten bestehen könnte. Menschen könnten einen dauerhaften Vorteil im Geschmack haben, bessere Produkte zu entwerfen, auch wenn KI-Agenten routinemäßige Aufgaben automatisieren, oder Verbraucher könnten intrinsisch bevorzugen, dass Menschen eine Hand in der Produktion haben. In unserem Experiment handeln die Teilnehmer als Produzenten, entwerfen Computerspiele mit einem KI-Codierungsagent und als Verbraucher, die sie kaufen. Über drei Studien (N = 1,025) finden wir keine Beweise für eine Hypothese.

Machine translation (Meta M2M100); the English original follows.

Abstract

We study two hypotheses for how a human role in production could persist despite growing AI capabilities. Humans might have a durable advantage in taste, designing better products even as AI agents automate routine tasks, or consumers might intrinsically prefer that humans have a hand in production. In our experiment, participants act as producers, designing computer games with an AI coding agent, and as consumers who buy them. Across three studies (N = 1,025), we find no evidence for either hypothesis. Games designed by an AI on its own outperform those of human producers, including both amat

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Topics: Competition (biology), Economics, Production (economics), Marketing, Market competition, Business

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