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Creative Destruction: Human-AI Competition in an Experimental Market

John J. Conlon, Peter Schwardmann · 2026 · SSRN Electronic Journal

DOI: 10.2139/ssrn.7603138 · cited by 0 works (OpenAlex) · open-access PDF

Korean

우리는 인공지능 능력의 성장에도 불구하고 생산에서 인간의 역할이 어떻게 지속될 수 있는지에 대한 두 가지 가설을 연구합니다. 인류는 인공지능 에이전트가 일상적인 작업을 자동화하는 것처럼도 더 나은 제품을 설계하는 지속적인 취향을 가질 수 있습니다. 또는 소비자는 인간이 생산에 손을 잡는 것을 본질적으로 선호할 수 있습니다. 우리의 실험에서 참가자들은 인공지능 코딩 에이전트를 사용하여 컴퓨터 게임을 설계하고 소비자로서 행동합니다. 세 가지 연구 (N = 1,025)를 통해 우리는 두 가설에 대한 증거를 찾지 못합니다.

Machine translation (Meta M2M100); the English original follows.

Abstract

We study two hypotheses for how a human role in production could persist despite growing AI capabilities. Humans might have a durable advantage in taste, designing better products even as AI agents automate routine tasks, or consumers might intrinsically prefer that humans have a hand in production. In our experiment, participants act as producers, designing computer games with an AI coding agent, and as consumers who buy them. Across three studies (N = 1,025), we find no evidence for either hypothesis. Games designed by an AI on its own outperform those of human producers, including both amat

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Topics: Competition (biology), Economics, Production (economics), Marketing, Market competition, Business

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