John J. Conlon, Peter Schwardmann · 2026 · SSRN Electronic Journal
DOI: 10.2139/ssrn.7603138 · cited by 0 works (OpenAlex) · open-access PDF
Kami mempelajari dua hipotesis tentang bagaimana peran manusia dalam produksi dapat bertahan meskipun kemampuan AI tumbuh. Manusia mungkin memiliki keunggulan yang berkelanjutan dalam rasa, merancang produk yang lebih baik bahkan ketika agen AI mengotomatisasi tugas rutin, atau konsumen mungkin secara intrinsik lebih suka bahwa manusia memiliki tangan dalam produksi. Dalam percobaan kami, peserta bertindak sebagai produser, merancang game komputer dengan agen pengkodean AI, dan sebagai konsumen yang membelinya. Di tiga studi (N = 1,025), kami tidak menemukan bukti untuk keduanya hipotesis.
Machine translation (Meta M2M100); the English original follows.
We study two hypotheses for how a human role in production could persist despite growing AI capabilities. Humans might have a durable advantage in taste, designing better products even as AI agents automate routine tasks, or consumers might intrinsically prefer that humans have a hand in production. In our experiment, participants act as producers, designing computer games with an AI coding agent, and as consumers who buy them. Across three studies (N = 1,025), we find no evidence for either hypothesis. Games designed by an AI on its own outperform those of human producers, including both amat
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Topics: Competition (biology), Economics, Production (economics), Marketing, Market competition, Business
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