John J. Conlon, Peter Schwardmann · 2026 · SSRN Electronic Journal
DOI: 10.2139/ssrn.7603138 · cited by 0 works (OpenAlex) · open-access PDF
Estudamos duas hipóteses sobre como um papel humano na produção poderia persistir apesar do crescimento das capacidades de IA. Os seres humanos podem ter uma vantagem duradoura no gosto, projetando produtos melhores, mesmo que os agentes de IA automatizem tarefas de rotina, ou os consumidores possam preferir intrinsecamente que os seres humanos tenham uma mão na produção. Em nosso experimento, os participantes atuam como produtores, projetando jogos de computador com um agente de codificação de IA, e como consumidores que os compram. Ao longo de três estudos (N = 1,025), não encontramos nenhuma evidência para qualquer hipótese.
Machine translation (Meta M2M100); the English original follows.
We study two hypotheses for how a human role in production could persist despite growing AI capabilities. Humans might have a durable advantage in taste, designing better products even as AI agents automate routine tasks, or consumers might intrinsically prefer that humans have a hand in production. In our experiment, participants act as producers, designing computer games with an AI coding agent, and as consumers who buy them. Across three studies (N = 1,025), we find no evidence for either hypothesis. Games designed by an AI on its own outperform those of human producers, including both amat
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Topics: Competition (biology), Economics, Production (economics), Marketing, Market competition, Business
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