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Creative Destruction: Human-AI Competition in an Experimental Market

John J. Conlon, Peter Schwardmann · 2026 · SSRN Electronic Journal

DOI: 10.2139/ssrn.7603138 · cited by 0 works (OpenAlex) · open-access PDF

Japanese

我々は、人工知能能力の増加にもかかわらず、生産における人間の役割がどのように持続するかについて2つの仮説を研究している。人間は、人工知能エージェントがルーチンタスクを自動化するにもかかわらず、より良い製品を設計するという持続可能な利点を持っているかもしれないし、あるいは消費者は、人類が生産に手を握ることを本質的に好むかもしれない。我々の実験では、参加者は、人工知能エージェントでコンピュータゲームを設計し、それらを購入する消費者として行動する。

Machine translation (Meta M2M100); the English original follows.

Abstract

We study two hypotheses for how a human role in production could persist despite growing AI capabilities. Humans might have a durable advantage in taste, designing better products even as AI agents automate routine tasks, or consumers might intrinsically prefer that humans have a hand in production. In our experiment, participants act as producers, designing computer games with an AI coding agent, and as consumers who buy them. Across three studies (N = 1,025), we find no evidence for either hypothesis. Games designed by an AI on its own outperform those of human producers, including both amat

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Topics: Competition (biology), Economics, Production (economics), Marketing, Market competition, Business

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